Before announcing the Museum's plan to the public, the marketing department wanted to tease a hint of what was to come. I designed this graphic which was used in Facebook, Twitter, Instagram, and email promotions.
The Visitor Services department needed some sort of ticket to facilitate admissions to the maze. We decided to make large cards to further promote the Museum's summer agenda as well as provide an activity for visitors while they waited in line. We produced 4 different admission cards, each featuring a different maze drawn either by the senior designer or myself.
Four different styles for the admission card backs correspond with each maze design on the front and advertise the Museum's summer programming.
The Summer Block Party campaign already incorporated some maze-like elements, so for the July/August calendar, I created a working maze using it to promote the Museum's summer offerings, drive home the maze-craze taking over for the summer, and encourage people to get hands-on and have some fun with it.
When Bjarke Ingels came to speak and give a tour of the maze for the press opening, I photographed his talk and tour for the Museum's and BIG's press needs. Even Architectural Digest picked up one of my photos for their feature article about the maze.
